PROMOSI PENJUALAN, STORE ATMOSPHERE, DAN BRAND IMAGE BERPENGARUH TERHADAP REPURCHASE INTENTION
نویسندگان
چکیده
منابع مشابه
Factors Influencing Repurchase Intention of Smartphones
High proficiency and usage in Information Communication and Technology such internet is one of the main thrust in achieving Malaysia as a high income nation by 2020. Past literatures had constantly produced results that innovation characteristics are the top drivers for explaining the intention to use latest innovative product in the market. However the role of innovation and branding in the cu...
متن کاملA Study of Antecedents of Customer Repurchase Behaviors
This study explores the relationship among brand equity, brand relationship and repurchase behaviors. The study uses brand equity as an independent variable to investigate the relationship between brand relationships and repurchase behaviors, taking the consumers of the top three chain store supermarkets in Taiwan as the objects of empirical analysis. The major findings of this study include: c...
متن کاملModelling consumer responses to an apparel store brand: Store image as a risk reducer
To make informed private label (PL) strategy decisions, retailers must understand the factors influencing consumer’s brand choices. Previous PL studies have investigated grocery products, and ignored unique features of different types of own brands. We investigate attitudes towards buying a retailer-endorsed brand, or store brand (SB), in apparel retailing. Customers of a Finnish department sto...
متن کاملthe impact of store image on patronage intention and customer loyalty (the case of hyper star store)
regarding the importance of the customer in today'scompetitive world, and considering the previous researches whichindicated the cost of attracting new customers is far more than the costof maintaining customer loyalty, studying the methods of obtainingand maintaining customer loyalty in various businesses has received ahigh priority. the purpose of this study is to determine thecomponents...
متن کاملRepurchase intention in B2C e-commerce - A relationship quality perspective
Information systems professionals must pay attention to online customer retention. Drawing on the relationship marketing literature, we formulated and tested a model to explain B2C user repurchase intention from the perspective of relationship quality. The model was empirically tested through a survey conducted in Northern Ireland. Results showed that online relationship quality and perceived w...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: E-Jurnal Manajemen Universitas Udayana
سال: 2020
ISSN: 2302-8912
DOI: 10.24843/ejmunud.2020.v09.i08.p07